Ever since childhood, these are common statements that we listen from every Mom, "Have milk or you won't grow." The popular Jingle 'Sunday ho ya Monday, Roz khao Ande' has aspired every single Indian to have it daily as the ads claimed that it is the only food on planet Earth which has the maximum nutritional value. I must appreciate the power of well - made television advertisements that it turned lot of vegetarians into a new section of society called 'Eggetarians'. But such is the power of Media and ad compaigns that creates so many misconceptions and illusions about various food items that we intake knowingly or unknowingly. Have you ever wondered about Ox - one of the most muscular animal on Earth and that too herbivore, how did it get its muscles without consuming any animal products like Eggs, Meat or Milk. For the same reason, if we look at an Elephant or Horse, which are also grass eaters, are no less in their muscularity. So if at all,...